"Parents based in North London is looking for an remarkable and experienced educator to assist their smallest child on his first steps to turning into an English gentleman."
Looking at this listing, you might easily overlook the phrase "beginning" as just figurative language.
But, it may be the most important part of this unusual job advert, as it aims to recruit a tutor for a 12-month-old.
Numerous of submissions have since been sent in since the anonymous family published their call for the £180k-a-year tutor, who has to be "an exceptional individual".
In recent few weeks, the post has received notice in the media, with numerous wondering why?
The CEO, CEO and founder of an education consultancy, which is helping the family in their quest, explained that in spite of initial doubt, he viewed the idea "far sighted", and "innovative".
When he met the family, he noted they recognized the unconventional aspect of their requirement, and how immature their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their firstborn was five, and by that stage "cultural bias had already taken hold".
What exactly does the family indicate by "cultural leaning"?
It's "all-encompassing", he replied. "How you eat, the way you speak".
He stated the firstborn had absorbed "really subtle, non-verbal cues" from the family, and had adopted their cultural norms. The family informed him they wished to avoid history to repeat itself with their younger child.
The strategy: To bring in a British tutor, who should speak with Received Pronunciation, to influence the baby right from the beginning.
"Much of the education at the beginning here is rather acquired indirectly," said Adam.
It's via this natural absorption that the family are aiming the child will adopt the English characteristics they aim to instil.
The consultant explained the tutor must be somebody who went to "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator just has to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, simply by nature," he added.
The family explained to the expert the chosen tutor should ideally also have familiarity of or interest in equestrian activities, winter sports, artistic pursuits and instrumental training so as to inspire the child in a wide range of hobbies.
Additionally though, he stated the family wanted the tutor to enrol the child on a range of classes so the child would be "equestrian training and starting an tool by the time they are around three years old".
In the family's perspective, helping their son develop into a "English gentleman" will bring about success and open doors.
"Considering the advantages and disadvantages of that, because it's certainly a social class indicator," he notes.
But, despite all this instruction in "Britishness", might the child adopt what is termed cultural leaning from the globally influenced family he is raised by in any case?
"Certainly", said the CEO. "They understand this might not succeed, but they've just taken the attitude of, 'let's give it a go and we'll proceed as soon as we can', because the cost of it is not relevant," he stated.
There are some in the private teaching field who share those concerns.
Another CEO, head and founder of a tutoring service, who provides personal educators, wrote that "the process of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not engineered."
The expert wrote that he had relocated from the Far East to the Britain at the period of childhood, and had been educated experiencing and living dual heritages. He progressed to study at Cambridge University.
"The idea that one individual can act as a representation of Britishness, an individual who can possibly impart the attributes of a British gentleman onto a 12-month-old child, seems to me optimistic and impractical," he stated.
"In my experience, having a quintessentially British tutor from early childhood will does not automatically create the result they want.
"I did not have such a tutor, and however I have been fortunate enough to live many of the experiences they aspire for their son."
He stated: "The reality is, cultural identity cannot be imposed from the outside; it must be selected, and it must come from within."
Naturally, English culture is something Adam hopes can be taught – and marketed.
"I believe the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
A wellness coach and writer passionate about holistic health and mindful living, sharing insights from over a decade of experience.